Tuesday, April 24, 2012

Toyota and Wyland Foundation Recognize 30 Environmental Heroes in Southern California

Courtesy of Toyota Pressroom

Toyota-green
Toyota and the Wyland Foundation are proud to congratulate the winners of the 2012 Earth Month Heroes, a Southern California program created by the organizations to annually recognize 30 exemplary citizens who find ground-breaking ways to work toward sustaining a healthy planet. The Wyland Foundation, Toyota and regional broadcast partner KCBS / KCAL will make donations of $250 on behalf of the Earth Month Heroes to deserving organizations in Southern California, with a $1,000 grand prize donation, to support local conservation efforts. For the full list of Earth Month Heroes, visit http://losangeles.cbslocal.com/earth-month-heroes/.

This is the second year of Earth Month Heroes in Southern California. Individuals of all ages from the areas of Los Angeles, Orange, Ventura counties, north San Diego County and the Inland Empire were selected by the Wyland Foundation after an open nomination process by neighbors, colleagues and peers throughout February and March for their environmental achievements. The 2012 grand prize winner is Dency Nelson, an early local organizer of activities during the first Earth Day in 1970. Nelson was chosen for his lifetime efforts to raise the profile of sustainable living in urban environments, and is a founding member of Plug In America, a non-profit public charity that promotes emissions-free driving.

"Toyota is honored to support the 2012 Earth Month Heroes, all of whom are demonstrating how one person truly can make a difference to help our planet,” said Michael Rouse, vice president of philanthropy and community affairs for Toyota Motor Sales, U.S.A. “We salute their efforts, and encourage others to follow their lead by finding impactful ways to preserve our environment and natural resources.”

“We received so many incredible nominees for the Earth Month Heroes program this year, it was difficult to select 30,” said artist Wyland. “We’re delighted to celebrate their environmental spirit by making donations in their names, and also thank Toyota and KCBS/KCAL for their support – their contributions have helped us generate awareness about the importance of conservation to protect our environment both for today and the future.”

Toyota’s support of the Wyland Foundation, a non-profit founded by renowned environmental, marine artist Wyland, is part of the automobile company’s long-standing commitment to sustainability and environmental stewardship. This year, Toyota also supported the Wyland Foundation in hosting the National Mayor’s Challenge for Water Conservation, March 30 – April 30, in celebration of the 40th anniversary of the Clean Water Act. With support from the Environmental Protection Agency (EPA), the campaign challenged mayors nationwide to inspire their residents to conserve natural resources by taking a free, online pledge to save water. Participants in the city that registers the most pledges within the Challenge dates will be eligible to win a variety of prizes, including the new Toyota Prius c, which has an EPA-estimated city fuel economy rating of 53 miles per gallon. To take the free online pledge, visit www.mywaterpledge.com.

In addition to its support of the Wyland Foundation, Toyota engages the public through a variety of environmental initiatives and activities as part of the company’s commitment to impactful environmental stewardship. One of Toyota’s key environmental initiatives is TogetherGreen™, a five-year program funded by a $20 million Toyota grant to the National Audubon Society that aims to inspire people to take action to improve the health of the environment. For the past 14 years Toyota has also partnered with the National Environmental and Education Foundation (NEEF) to support National Public Lands Day (NPLD), held annually in September, and is the largest, hands-on volunteer event to improve and enhance public lands. Recently the partnership expanded to include “Every Day” grants to community-based organizations.

Monday, April 23, 2012

Monday Maintenance Tip: Change Your Vehicle's Oil Regularly

2012-04-23_1238

Monday Maintenance Tip:

Change your vehicle's oil regularly to avoid spending lots of money at the mechanic down the road. Stop in today and treat your car to up to five quarts of new oil, plus a Genuine Toyota oil filter for only $34.95! Only one week left on this great offer; click here to print your coupon.

Tuesday, April 17, 2012

Prius c: Toyota’s New 'Gateway’ to Hybrid Efficiency

Courtesy of SFgate

Touted as the “gateway to the Prius family,” Toyota introduces its new  2012 Prius c subcompact with a $18,960 starting price. This compares to the standard Prius Liftback’s $24,000 base MSRP. 

Four grades — labeled One, Two, Three and Four — are offered with the top-line model having a $23,230 starting price. The Prius c, with “c” representing “city,” is designed to be an urban-friendly vehicle that will appeal to younger consumers. 

It’s smaller than the midsize Prius Liftback — 19.1 inches shorter and 542 pounds lighter. Toyota boasts the Prius c has the “highest-rated fuel economy estimate of any vehicle without a plug.” Its estimated fuel-economy rating is 53 miles per gallon city, 46 mpg highway and 50 mpg combined. These figures fit real-world conditions, with the test vehicle, driven roughly 70 percent on the highway, getting between 49-51 mpg. 

Like its larger sibling, the Prius c is propelled by Toyota’s Hybrid Synergy Drive system, basically consisting of a gasoline engine, electric motor with continuously variable transaxle and a nickel-metal hydride battery. The gas engine is a 1.5-liter four-cylinder, producing 73 horsepower and 82 lb.-ft. of torque. Teamed with the electric motor, total hybrid system output is 99 horsepower. 

Acceleration is respectable, with hard throttle coaxing a soft whirring sound. Steering is responsive and ride quality is good, albeit on the firm side. 

The Prius c can be operated in three drive modes: Normal, Eco and EV mode. In Eco mode, climate-control operation is minimized and throttle control regulated to boost vehicle efficiency. Selecting EV mode allows the Prius c to be driven via electric power only for just under a mile.  

Keeping tabs on the hybrid system’s energy flow and fuel consumption can be accomplished via a multi-information screen in a display atop the dash. “Training” the driver to operate the vehicle in an eco-efficient manner is an ECO Score display, providing feedback on driving habits. Fuel-consumption history also can be checked on the screen. 

Automatic climate control, tilt-telescopic steering wheel and remote keyless entry are among the base model’s standard features. The Prius c Two, base priced at $19,900, provides upgrades such as a six-speaker audio system, 60/40-split fold-down rear seat, center console with armrest and storage compartment, and a hard cargo-area cover. 

Technology, featuring improved audio and connectivity, is the advantage with the Prius c Three, which ups the base price to $21,635. Added is a Display Audio System with navigation and Entune that’s linked to a 6.1-inch touchscreen. Also included are Sirius XM Satellite Radio capability; HD Radio with iTunes Tagging; USB port with iPod connectivity and control; vehicle information with customizable settings; and advanced voice recognition. The Display Audio System also provides updates on hybrid system energy flow and trip information. 

A visual pop comes with the Prius c Four model, which adds 15-inch, eight-spoke alloy wheels, integrated foglamps and color-keyed heated power outside mirrors. Sixteen-inch, eight-spoke alloy wheels are optional. 

In base form the Prius c has a sleek, aerodynamic look and impressive 0.28 coefficient of drag number. Shortly past the stopping point of the steeply raked expansive windshield and A-pillars, the roof takes a steep slant to a body-colored rear roof spoiler. The body widens below the beltline and is muscled-up with sculpted rear fender flares. 

Eye-popping colors add to the flair of the spunky-looking hatchback. The test car is painted a bold orange-ish Habanero — one of nine available colors. 

Inside, designers created a fresh, stylish two-tone treatment. Black is the basic color and is paired with a contrasting color — mainly gray. The dashboard is clean and modern looking with an interestingly framed center stack and artsy arching lines crisscrossing the facing on the passenger side. 

Seats are firm, and front legroom and headroom (even with the optional moonroof) are generous. For a subcompact, rear headroom and legroom also are surprisingly good. 

Protecting passengers are nine standard airbags. 

Your thoughts on Toyota’s more-affordable Prius model?

Tuesday, April 10, 2012

The Sensational New 2013 Toyota Avalon Makes World Debut at the 2012 New York International Auto Show

Courtesy of Toyota Pressroom

[[posterous-content:pid___0]]Toyota Motor Sales, U.S.A. revealed the all-new 2013 Avalon premium mid-size sedan today at the 2012 New York International Auto Show. The new Avalon is re-conceived for the premium mid-size sedan segment with a progressive and emotionally styled exterior design.

When it arrives to dealerships late this year, the new Avalon will offer improved dynamic performance, a greater degree of refinement, and a highly spacious, comfortable interior experience with an abundance of outstanding convenience technologies.

The new 2013 Avalon is the result of a North American-focused design and engineering effort. The new sedan’s dramatic exterior and interior design was conceived by a youthful and talented team at the Calty Design Research Inc. facilities in Southern California and Michigan. The car’s engineering development was principally led by a passionate and dedicated group based at Toyota Technical Center in Ann Arbor, Mich. Continuing a North American focused theme, the 2013 Avalon will be assembled at Toyota’s facility in Georgetown, Ky. True to the future product mission set forth by Toyota Motor Corporation President, Akio Toyoda, the new Avalon’s more stylish, bold, sporty exterior design and luxurious interior styling are matched by an enhanced dynamic package, a combination that foreshadows the more compelling and passionate nature of future Toyota products.

Enhanced Avalon Dynamics

In addition to its stunning design, numerous structural and chassis improvements were made to the new Avalon to enhance the ride quality, straight-line stability and handling. The body structure gains improvements in torsional rigidity thanks to additional and strategically placed welds, improved body bracing, and high-strength steel in key areas in order to provide a stiffer chassis and optimize suspension performance. The new Avalon suspension relies on MacPherson struts with advanced valving and rebound springs to balance handling and agility with ride comfort. Coil spring rate and front and rear sway bar stiffness was increased from the current model to help improve body control and body roll. The Avalon’s electric power steering (EPS) system has been tuned to help deliver enhanced controllability and vehicle agility while also realizing superior linear stability.

The new Avalon offers three distinct drive modes that help tailor dynamic performance to the driver’s needs. The drive modes - Normal, Eco, and Sport -are made available through driver-selectable switches. In Sport mode, throttle response is enhanced and steering effort is weighted from center to offer a sportier character. Eco changes throttle response and A/C power usage to help improve fuel economy. Steering-wheel mounted paddle shifters help provide a sportier drive while in the D or S Mode, where the revised throttle helps improve shift response to help maximize engine power and vehicle performance.

Dynamic Exterior Styling

The new Avalon’s dynamic exterior styling defines a sleek and expressive profile that helps communicate a sense of motion for the vehicle even when it is at rest. The beltline has been lowered to accentuate a strong stance. Compared to its predecessor, the new Avalon is a bit more compact yet displays better proportions with a longer, sloping roofline, flared front fenders, and reduced front and rear overhangs, lower vehicle height, and reduced body-to-tire gap. New 17-inch and 18-inch alloy wheel and tire combinations fill the wheel well to enhance the vehicle’s dynamic exterior expression.

Key exterior design elements include the square Double-eye PES (Projector Ellipsoid System) headlamps with HID (High-Intensity Discharge)and elegant DRL (Daytime Running Lights) feature available that provide excellent night time visibility while helping define a narrower, more taut and muscular exterior expression. A wider, more assertive grille design provides a bolder front perspective. At the rear, high-performance LED combination tail lamps are adopted which are more integrated with the revised rear-body styling. The dual rear tailpipe outlets further the more cohesive design theme.

Modern Interior Experience
Design elements enhancing comfort, convenience and technology help create the luxurious experience that will prove tempting to buyers of the next Avalon. The 2013 Avalon offers a modern, spacious, premium interior highlighted by abundant rear seat legroom, while featuring a myriad of available features. Beyond mere dimensions, the new Avalon’s interior design enhances the cabin’s sense of spaciousness and comfort. The front seat’s hip point has been lowered by 10 millimeters (0.4 inches) to help create improved headroom. The new power front seat design with increased side bolstering is more supportive and offers an expanded range of downward adjustment. In addition, the structural components of the sunroof and the headliner design have been optimized to help increase the cabin’s roominess. A concave dash panel design, located in front of the passenger, helps create an expansive feeling. While the rear overhang has been reduced by 1.7 inches, the luggage compartment capacity is 16.0 cubic feet, an increase of 1.6 cubic feet as compared to the outgoing model.

The Avalon’s premium interior attains a high level of refinement by reducing wind, engine and road noise inside the cabin. The resultant interior is even significantly quieter and more comfortable than the current Avalon and it creates an ideal environment to enjoy conversation, music or Toyota’s available multimedia system, Entune™. Sound absorbing materials have been strategically placed around the cabin and body structure while not inhibiting a reduction in overall vehicle weight. The windshield and front side-glass panels utilize acoustic glass that helps control sound intrusion into the cabin. Reductions in wind noise have been realized by optimizing exterior shape, specifically cowl and louver sealing, outer mirror shape and position, and wiper-blade position, which have all been developed to dramatically reduce wind noise generation. Exterior gaps and steps have also been minimized to reduce wind noise around the door glass areas.

The new Avalon’s interior utilizes premium materials and a high degree of craftsmanship to offer an upscale experience. Rich, supple leather trims the steering wheel, shift knob, and seat upholstery helping add visual and tactile appeal. Hand-crafted, decorative stitching is adopted for the steering wheel, and soft-touch materials on the dash panel and door trim elevate the vehicle’s sense of tactile luxury. Smoked chrome-metallic accents are applied to the instrument panel, center console, door panel, and steering wheel surfaces to help add distinction and exceptional feel. Available push-button controlled soft white ambient lighting illuminates key regions of the interior to help convey the sense of luxury. The new Avalon’s center console includes a convenient console tray that is ideal for the storage of electronic hand held devices. The new Avalon’s console area is equipped with a USB port, AUX input terminal and three 12-volt power outlets to help facilitate device interface and charging.

The new Avalon will offer innovative technologies such as advanced capacitive touch switches with positioning and sensitivity that makes them ideal for vehicle system controls. Other premium in-car technologies include three color display screens that support the multi-information display, the audio/navigation interface, and the climate control panel. An easy to use Display Audio system with 6.1 inch touchscreen is standard on the new Avalon; while a JBL Synthesis Premium Audio system, HDD Premium Navigation with 7” screen, dynamic radar cruise control, heated and cooled front seats, heated rear seats, and a three-zone air conditioning system are also on the list of available features and equipment.

Safety
Like all Toyota models, the new Avalon will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and Smart Stop Technology brake-override system.

The new Avalon helps to prioritize occupant safety with a best-in-class10 airbags system. A Pre-collision system is also available that is designed to “sense” an impending frontal collision and can help mitigate damage. A variable ratio brake pedal is adopted that varies the initial and final pedal effort ratios to help realize excellent brake pedal feel.

In addition to a rearview monitor, Avalon offers an available Blind Spot Monitoring system which is designed to help detect vehicles behind the outer mirrors and to help alert drivers in addition to a new Rear Cross Traffic Alert system (RCTA) that can alert drivers of cross traffic when they are backing up.

Monday, April 9, 2012

Get 1000$ Rebate for New and Recent College Graduates! Toyota's Best Kept Secret.

[[posterous-content:pid___0]]Toyota's $1000 college grad rebate is one of the best in the market, but it is also one of the best-kept secrets. In order to let the secret out, Toyota's College Grad Video Contest is going to spread the word about Toyota's $1000 college grad rebate. So get your creative juices flowing and show us how you would spread the word to your fellow grads. The Contest Winner takes home a brand new 2012 Corolla S. To learn more about the contest, Sweepstakes, Instant Win Game, and for more prize information, check out our video and read the Official Rules. Good Luck!

Tuesday, April 3, 2012

1000$ Rebate for New and Recent College Graduates

2012-04-03_1509

You could win a new 2012 Corolla S.
Toyota's $1000 college grad rebate is one of the best in the market, but it is also one of the best-kept secrets. In order to let the secret out, Toyota's College Grad Video Contest is going to spread the word about Toyota's $1000 college grad rebate. So get your creative juices flowing and show us how you would spread the word to your fellow grads. The Contest Winner takes home a brand new 2012 Corolla S. To learn more about the contest, Sweepstakes, Instant Win Game, and for more prize information, check out our video and read the Official Rules. Good Luck!

Click here for more information.