Ten Teens Across the Country Chosen for Creative Videos that Promote Safe Driving

America to Decide Winning Video through Online Voting; Winning Video to be Produced as TV-Ready PSA

April 17, 2014

Silver Spring, MD (April 17, 2014) – Toyota and Discovery Education announced today the top ten finalists in the annual Toyota Teen Driver Video Challenge, the nation’s premier teen safe driving program. Beginning today and continuing for the next two weeks, these top ten inspirational videos will appear online for public voting not only to determine the grand prize winner, but also to send a national reminder about the importance of safe teen driving.

Now in its third year, the Toyota Teen Driver Video Challenge, a key component of an ongoing partnership between Toyota and Discovery Education, invites teens across the country to create short videos to inspire their friends to drive more safely and avoid distractions.

Over 1,000 videos were submitted as part of the challenge, with ten entries chosen as finalists. Each video, some humorous in tone or others more poignant in nature, addresses unsafe driving habits and how distracted driving can change lives forever.

For the next two weeks, the general public can visit www.TeenDrive365.com to view the top ten videos and decide the winner by voting for their favorite. The teen who garners the most votes will win a $15,000 cash prize and be given the opportunity to work with a Discovery film crew to re-create their video as a professional, TV-ready PSA, which will be eligible to air on Discovery’s family of networks. Second place will receive a $10,000 cash prize and a behind-the-scenes trip for two to a Velocity Network show. Third place will be awarded a $7,500 cash prize.

“For over a decade, Toyota has offered programs and resources that are designed to keep teens safe on the road,” said Latondra Newton, Chief Corporate Social Responsibility Officer, Toyota Motor North America, Inc. “The Toyota Teen Driver Video Challenge embodies our philosophy that great, impactful ideas come from anyone, anywhere. We’re thrilled with the creative submissions we received from teens across the country and congratulate our teen finalists.”