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Women-Drivers.com is a marketplace connecting women buyers and trusted car dealers. The site encourages extraordinary commercial experiences and lasting relationships between car dealerships and this powerful group of consumers. Women write car dealer reviews about their Browse, Purchase and Service experiences at car dealerships in the United States. Dealers receive WSI® (Women Satisfaction Index®) scores from reviews and qualify to be Certified Women-Drivers Friendly™ Dealers. Women are able to quickly locate and do business with these Certified dealers on the site.
Dealerships who reach and maintain their Certified status receive a number of free web-based marketing solutions to distinguish their store, including:
- SEO optimization
- Facebook integration of reviews
- Ability to thank, engage and respond to reviewers
- Top placement in our search engine
- Logos for promotional use
These services are provided at no-cost because some women are already skeptical about visiting a dealership. Women question the authenticity of the reviews when they know a dealer paid a fee to be 'certified'. Our model ensures customers are the ones 'certifying' a dealership - not an independent company that is being paid by the dealership.
The business provides other innovative products that help car dealers increase their sales to women. We help dealers provide genuine value to Women+Families all year round, not just the four or five days out of the year when a woman is actually in the dealership. This value produces greater trust and transparency, resulting in:
- Higher conversion rates
- Increased sales and servicing
- Larger social communities
- Improved CSI scores
- Expanded 'Facebook Generation' customers
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