Tuesday, December 27, 2011

2013 Toyota Prius C Compact Hybrid On Sale In Japan, Detroit Launch Coming

Courtesy of Green Car Reports

Toyota-prius_100370281_l

Less than three weeks hence, the 2013 Toyota Prius C--the first compact hybrid hatchback from Toyota's expanding Prius line--will be officially introduced for the U.S. market at the 2012 Detroit Auto Show.

It was first unveiled at the Tokyo Motor Show early this month, under the model name Aqua, and it went on sale in Japan this past Sunday.

According to Bloomberg, Toyota has high aspirations for the Prius C, hoping to sell as many as 12,000 of the car a month in Japan alone.

2013 Toyota Prius C, as shown at 2011 Tokyo Motor Show

The hybrid hatchback should draw interest among Japanese buyers eager to see this new, smaller full hybrid from the world's leading maker of hybrid-electric vehicles.

In its home market, the car we know as the 2013 Toyota Prius C will compete with both the mild-hybrid Honda Insight and the Honda Fit Hybrid, a model we don't see in the States that has proven popular in Japan.

Here in the States, however, Honda has struggled to sell its Insight subcompact hybrid hatchback. It updated and remodeled the 2012 Insight for its third year on the market, slightly improving its gas-mileage ratings to 41 mpg city, 44 mpg highway, for a combined overall 42-mpg rating.

The EPA has not yet released gas-mileage ratings for the 2013 Toyota Prius C, though on the less strenuous Japanese cycle, it was rated at 82 mpg (35 km/l).

2013 Toyota Prius C, as shown at 2011 Tokyo Motor Show

It's possible it could be rated as high as 60 mpg in the U.S., though Toyota has said only that the Prius C will deliver higher mileage than the Prius hatchback's 52-mpg city rating.

Toyota has expanded its well-recognized Prius hybrid lineup by adding a Prius V wagon, now on sale (in fact, our holiday test vehicle is the Prius wagon). The 2012 Toyota Prius Plug-In Hybrid will reach U.S. dealers by March.

The 2013 Prius C will go on sale "during 2012," Toyota says, probably over the summer.

Even before the 2013 Toyota Prius C hits U.S. dealerships, however, it's being modified in other markets. As our sister site Motor Authority reports, Japanese customizers have already developed body kits and other performance enhancements for the Aqua.

Thursday, December 22, 2011

2012 Toyota Prius Liftback & 2012 RAV4 Pricing Announced

Courtesy of The Car Connection

Toyota

If you're looking to buy a new Toyota in the near future, listen up. The automaker has just announced 2012 pricing for two of its more popular models, the Prius Liftback and the RAV4.

The Toyota Prius Liftback is, of course, the matriarch of the Prius family, which recently grew to include the Prius c, the Prius v, and the Prius Plug-In Hybrid. The 2012 Liftback will come in five trim levels, conveniently numbered one through five. The Prius One can mostly be ignored here, though, since it's only available to fleet buyers. (For what it's worth, that model carries an MSRP of $23,015.)

The least expensive 2012 Prius Liftback found in showrooms is be the Prius Two, which clocks in at $24,000 -- about 2% higher than last year. Like other members of the Liftback family, it gets a slight makeover for the new model year, with a refreshed front fascia and taillights, and LED daytime running lights. The audio system comes equipped with a USB port, which is handy for the near-ubiquitous iPods and smarphones.

Further up the ladder, the Prius Three comes with a snazzier infotainment system featuring the app-friendly Entune infotainment system, Navigation, a three-door Smart Key, and a backup camera. The 2012 Toyota Prius Three runs $25,565.

The Prius Four and Five offer a few more creature comforts -- namely, a JBL speaker system and thoroughly adjustable driver's seats with lumbar support. As an added option, both offer Toyota's Premium HDD Navigation, which comes with a seven-inch screen with split-screen capabilities. Perhaps most exciting, though, is the option of a heads-up display, which posts speed, navigation details, and hybrid stats to the windshield. The Prius Four starts at $28,235, and the Prius Five begins at $29,805. 

The 2012 Prius Liftback will arrive at dealerships in January 2012.

Wednesday, December 21, 2011

Daytona 500 Giveaway

2011-12-21_1358
Toyota is giving away two tickets to the Daytona 500! Don't miss the opportunity to watch the 2012 Camry act as the official Pace Car.

Click here to enter to win today.

Tuesday, December 20, 2011

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Courtesy of Toyota Newsroom

Naias_toyota_ns4_teaser_001

Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit. The reveal will feature the world premiere of the concept vehicle as well as the North American debut of the Prius c hybrid during Toyota’s news conference on Tuesday, January 10 at 8:45 AM in the Riverview Ballroom at Cobo Center.