Tuesday, March 27, 2012

Toyota Financial Services Unveils New Excess Wear & Use Protection Plan

Courtesy of Toyota Pressroom

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When it comes to vehicle leasing, consumers may have questions about their financial responsibility for items such as dings, dents, scratches, and missing parts or equipment at the time of vehicle return. To provide added assurance and to enhance the lease experience for its customers, Toyota Financial Services (TFS) and Lexus Financial Services (LFS) is excited to announce the launch of the Excess Wear & Use (EWU) Protection Plan, the newest product to join the TFS/LFS portfolio.

“We developed EWU in collaboration with dealers and industry advisors with the consumer experience top-of-mind,” said Mike Groff, TFS/LFS Group Vice President of Sales, Marketing and Product Development. “We want to help our customers avoid unexpected charges when they return their vehicle at lease-end and provide a hassle-free, customer-friendly claims process. We kept things simple and packaged high-value benefits and features into one comprehensive plan for Toyota dealers and one plan for Lexus dealers. And, I’m also proud to say that our EWU product is 100% built and backed by the strength of TFS.”

EWU is a protection plan offered to TFS/LFS lease customers that waives “excess wear and use” charges they would otherwise be responsible for paying at the end of their lease term. In addition, EWU simplifies the claims process with no claims forms to submit, no deductibles to pay and no reimbursements to request. EWU covers items that are beyond normal wear and tear, up to specified limits, including:

• Interior cuts, burns or stains
• Damage to tires, rims or hubcaps
• Broken or scratched windshield, window, mirrors or lights
• Damaged bumpers, body dents, dings or scratches
• Missing parts or equipment

Monday, March 26, 2012

Get a great deal on a 2012 Toyota 4Runner for only $37,393!

Thank you so much for this awesome review Ryan!

Purchased a 2012 Toyota Camry yesterday and I must say I hate going to purchase a car; I'd rather have a root canal. We then met with Matt who made the experience a very pleasant one. No pressure and a knowledge of the products was a welcome experience. Everyone that we worked with at the dealership made this a smooth transaction. If you're shopping for a new car ask for Matt Artis and you will be made to feel welcomed. I would highly recommend them! Lisa and Ben. - Ryan

Tuesday, March 20, 2012

Toyota Debuts Integrated Marketing Campaign for All-new Prius c

Courtesy of Bradenton Herald

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Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. "The Game of Life with Prius c" demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Targeting city-dwelling millennials, the fully integrated campaign leverages a partnership with Hasbro and utilizes The Game Of LIFE across multiple mediums. The campaign embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game.  "The Game of LIFE with Prius c" also takes into consideration that young professional millennials shop and make purchase decisions very differently than other generations of car buyers. Thus, the campaign offers visual tools and easy ways to share digestible information and collect opinions.

"The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic," said Bill Fay, group vice president, marketing, Toyota. "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."

The all-new Prius c joins the Prius Family, which includes the third generation Prius, the Prius v and the Prius Plug-in Hybrid. The letter "c" in the Prius c moniker represents "city." It is designed to function as an urban-friendly vehicle with an engaging driving experience, accessible price, a city fuel economy rating of 53 mpg and available convenience and advanced in-car electronics features such as Entune™ technology. Prius c offers the highest city mpg rating of any vehicle without a plug.

For this busy, young professional target, media is always on and content is always queuing. For this reason, the campaign content is designed to be easily watched and shared with their inner circle regardless of the platform it is being viewed on.

BroadcastTwo broadcast commercials, beginning with "Malti-poo" premiering on March 12 and followed by "Dolphin Tattoo" on March 19, feature bright colors and bold imagery evocative of the iconic board game. Both spots combine humor with product messaging and will air during network and cable shows such as Grey's Anatomy, 30 Rock and The Simpsons, as well as programming on Bravo and ABC Family.

DigitalDigital media elements will also utilize The Game Of LIFE imagery. The "Spin the Wheel" ad units will allow users to spin the familiar color-blocked game wheel to see how Prius c's features can help them overcome some of life's dilemmas. Digital programs, including those in partnership with YouTube, Facebook, Hype Machine, Pandora and Hulu, will leverage all digital screens—Web, mobile and tablet—to support the target audience's media behavior. Additional partner collaborations will feature first-of-their-kind executions, such as a mobile spinwheel integration with Urbanspoon, custom Prius c badges on BuzzFeed, and sponsored free apps available on Amazon.com for the Kindle Fire.

The Prius c YouTube landing page will greet users with a virtual board game where they'll be able interact with a series of videos offering tips and tricks on navigating life's more daunting tasks, including:

  • Car Buying 101: George Basil teaches viewers how to get the most out of the dealership experience.
  • Wallet Wisdom: Danica McKellar of The Wonder Years fame provides financial advice in this series of videos.
  • Tech Talk with Nye: Featuring Bill Nye, these videos explore technology and other gadgets found inside Prius c.

Later in March, the YouTube page will also host a Prius c overview, Google map tool and more. Additionally, the innovative "Meet the Prius c" vehicle configurator will allow users to customize their own Prius c in a variety of colors and trim levels through a series of uniquely choreographed videos.

Consumer ExperiencesToyota will offer consumers a chance to get behind the wheel and experience the vehicle first-hand. The Prius c will be integrated into a number of lifestyle events, music festival activations and ride and drive experiences in the coming months.

Print & Out of HomePrius c will appear in a number of print publications, including TIME, People, InStyle and Sports Illustrated. Digital elements will be integrated into portions of the print plan to reflect insights about the multi-tasking, "always on" nature of the Prius c target. In addition to these placements, out of home boards inviting consumers to "meet the Prius c" will be displayed in several markets.

Wednesday, March 14, 2012

North Hills Toyota Named One of the Top 10 Certified Women Drivers Friendly Dealers in US!

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We are so proud to announce that we've been named one of the Top 10 Certified Women-Drivers Friendly Dealers in the United States! Check out our Women's Car Buying Guide on the website to learn tons of great tips purchasing and maintaining your next vehicle.

Thank you so much for your great feedback!

I bought a 2012 Corolla yesterday from North Hills Toyota. The service I received was great! My salesman, Matt, knew the product very well. He took time to show me how everything worked in the car. It wasn't a pressured sale at all. It didn't take all day as I thought it would. And the dealership was so clean. I was treated very well by Jerry the finance guy too. I will definitely recommend this dealership. - Margie

Tuesday, March 13, 2012

New Fuel Efficient Models Help Strengthen Toyota's Industry Leading Fuel Efficiency

Courtesy of Toyota Pressroom

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As drivers endure the steady ascent of fuel prices nationally, Toyota, the most fuel-efficient full-line auto manufacturer in the United States, has strengthened its portfolio of efficient cars with five recently introduced vehicles that offer an average combined fuel economy of 44 mpg.  


The Scion iQ (EPA rated 37 mpg combined), Camry Hybrid (EPA rated 40.5 mpg combined average for LE and XLE trim levels), and Prius v (EPA rated 42 mpg combined) all arrived to market in late 2011. The Prius Plug-in (EPA rated 50 mpg combined and 95 MPGe), featuring extended electric range, is making its way to first customers in the 15 launch states, and the Prius c (EPA rated 50 mpg combined) will be on sale nationally March 12.
These new vehicles represent a broad range of leading-edge drivetrain and engineering technologies that help them achieve a high level of efficiency. Hybrid Synergy Drive, extended electric vehicle range, generous use of lightweight high-strength steel, a focus on aerodynamics, and the use of efficient Continuously Variable Transmissions are among the features that help these new vehicles attain a high level of fuel efficiency. 

These five new models arrive to market with Toyota already enjoying a 12-percent improvement in Corporate Average Fuel Economy (CAFE) and a 10-percent improvement in U.S. truck CAFE over the past five years. Toyota remains committed to a long-term plan to bring a portfolio of advanced technologies to market, including hybrid, battery electric and hydrogen-powered vehicles.


According to the EPA class summary found on U.S. Department of Energy’s www.fueleconomy.gov website, Toyota offers several models that achieve 2012 Best-in Class fuel economy EPA ratings (excluding Plug-in Hybrid and pure EV vehicles).  The Prius c leads the EPA’s compact classification with 50 mpg combined. The Prius Liftback’s combined 50 mpg leads the EPA’s midsize category, and the midsize station wagon class is led by the 42 mpg combined offered by the Prius v.  These segment classifications are determined by the EPA’s measurement of a vehicle’s interior volume.

Toyota and Scion branded vehicles also represent six of the site’s Top 10 EPA-rated Fuel Sippers for 2012 (excluding PHEV or pure EV products), and occupy four spots in that list’s top five.  Toyota family vehicles found on the U.S Department of Energy’s Fueleconomy.gov Top Ten EPA-rated Fuel Sippers include: 
  • 2012 Prius c (ranked 1st, 53 city, 46 hwy)
  • 2012 Prius (ranked 2nd, 51 city, 48 hwy)
  • 2012 Prius v (ranked 4th, 44 city, 40 hwy)
  • Toyota Camry Hybrid LE (ranked 7th, 43 city, 39 hwy)
  • Toyota Camry Hybrid XLE (ranked 8th, 40 city, 38 hwy)
  • 2012 Scion iQ (ranked 10th, 36 city, 37 hwy)
Prius was named the Best Overall Value of the year (Passenger Car category) for 2012 by IntelliChoice. Prius continues to be the world’s best-selling fuel-efficient vehicle, with more than 3.5 million vehicles sold worldwide.  Since its U.S. introduction in 2000, Prius – when compared to the average car – has saved American consumers an estimated $2.93 billion in fuel costs*, 1.1 billion gallons of gas* and 16.1 million tons of CO2 emissions*.

* Based on average EPA estimated combined mpg rating of Prius versus all MY 2001 to 2011 cars, 10,000 miles/year, and average U.S. gas prices including taxes. Fueleconomy.gov. Actual mileage may vary. US Energy Information Administration

Monday, March 12, 2012

Toyota Giving 100 Cars to 100 Nonprofits in 100 Days

Courtesy of Toyota Pressroom

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Do you know a nonprofit that could make great things happen with a new car? At 12:00 pm ET/9:00 am PT today (Monday), applications will open for Toyota’s 100 Cars for Good, a major national philanthropy program in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days. Winners will be selected each day through public voting on Facebook. 

Application materials and complete information on the program are available at www.100carsforgood.com

“At Toyota, we appreciate what a big difference a new car or truck can make for organizations that are doing so much to improve lives and strengthen communities across America,” said Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales. “Over the past 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations broaden their impact in neighborhoods nationwide.”

Applying for the 2012 100 Cars for Good Program

  • Registered 501(c)(3) nonprofit organizations and non-profit Native American or Alaskan tribes with sovereignty can apply online at www.100carsforgood.com beginning on Monday, March 12. This address will link to the 100 Cars for Good Facebook page.
  • 100 Cars for Good applications will be open for two weeks (until Monday, March 26 at 11:59 am PST]), or until 5,000 applications are received.  From this group, 500 finalists will be selected and certified by an independent panel of experts.  Finalists will be notified in April.
  • Each finalist will then submit a short video and explanation on how a new vehicle would help further its work.  Both will be featured on the 100 Cars for Good site.
  • Public voting on the finalists will begin on Monday, May 14 at www.100carsforgood.com with five organizations up for consideration each day for 100 consecutive days.
  • The four runners up each day will each receive a $1,000 grant from Toyota.
  • Finalists will be eligible for one of six Toyota models, including the Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup.
  • A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.

Making a Lasting Impact in Communities Nationwide

This is the second consecutive year for Toyota’s 100 Cars for Good program.  100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.  Vehicles from the first year of the program – which were awarded to nonprofits in 31 states and the District of Columbia – are making a significant difference across the country, including for:
  • The Community Soup Kitchen of Morristown, NJ, which can now pick up donations of food that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;
  • Camp Casey, a program near Detroit that provides horseback riding visits for kids with cancer that is now able to expand its reach to families in other parts of the state; and
  • Washington, DC’s Aleethia Foundation, whose new minivan enables it to transport wounded veterans recovering at the Walter Reed National Military Medical Center to much needed social nights away from the hospital.
Teresa Connolly, Executive Director of New Jersey’s Community Soup Kitchen, which was awarded a Toyota Sienna in last year’s program, commented, “Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota.”
More than Just Cars – Nonprofit  Finalists Build Digital Marketing and Social Media Skills

As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program.

Molly Reeser, Executive Director of Detroit’s Camp Casey, one of the 2011 100 Cars recipients,  noted, “In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order.”

100 CARS FOR GOOD TWITTER CHAT:
Tuesday, March 13 at 3:00 pm ET/12:00 pm PT – www.twitter.com/toyota – #100Cars

Friday, March 9, 2012

A big thank you to Sara, for her great feedback. We appreciate it!

"Nicole, Joe, Steve, everybody....we had the best experience ever buying a car here! It was fun, believe it or not. The staff is knowlegable, modern, and entertaining to say the least. We are very well pleased with the price we paid for our RAV4. I will be back this summer for a second purchase for my daughter. I have already referred 2 people to North Hills Toyota! They bragged highly of their service department...so I'll be checking it out for my 5000 mile oil change....stay tuned for another review:)" - Sara G.

Click HERE to read more reviews.

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Wednesday, March 7, 2012

Tuesday, March 6, 2012

2012 Geneva: Toyota FT-Bh Hybrid Concept Promises 134.5 mpg

Courtesy of Motor Trend

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Toyota’s newest concept has managed to take the hybrid hatchback to a logical extreme: it has released the FT-Bh concept, a car that is roughly the same size as the Prius c hatchback but promises nearly 135 miles to the gallon.

The Toyota FT-Bh is the latest in a long line of Hybrid Synergy Drive-powered concepts to come from the Japanese marque, and this one sets ambitious fuel economy goals. All told, Toyota estimates that the car will get 134.5 miles to the gallon and emit 49 grams of carbon dioxide per kilometer. To put that in perspective, that’s enough to drive from Manhattan to Springfield, Massachusetts using just one gallon of gas.

How does it do this? By thinking small. The vehicle is roughly the same size as the current model year Yaris, as well as the newly released Prius c: 13.1 feet long, 5.6 feet wide, and 4.6 feet tall, with a 101.18 inch wheelbase. Toyota says that the FT-Bh was built with reducing weight and aerodynamic drag in mind, so the resulting concept’s final weight is 1733 pounds and its drag coefficient is 0.235. That svelte weight is thanks to extensive amounts of aluminum, high-strength steel, and magnesium in the FT-Bh’s structure.

When not obsessing over the curb weight, Toyota designers sought other ways to improve the FT-Bh’s efficiency. The windows, like those on a new home, are specially glazed to keep warm or cold air in, while the matte white paint protects the FT-Bh from unnecessarily heating up during the summer months. As a result, Toyota was able to redesign the heating and air conditioning system to require less power (it also sends warm or cold air only towards seats with passengers in them). All in all, the FT-Bh boasts an electricity consumption figure half that of most other cars.

The greatest gain is perhaps provided by the powertrain. The FT-Bh is uses a variant of the same Hybrid Synergy Drive system found in millions of Toyota Prius models, but this instance is both smaller and more efficient. The FT-Bh pairs a 1.0-liter two-cylinder engine — which runs on the Atkinson cycle — with an electric motor through an electrically variable transmission. Toyota hasn’t announced any power figures for this new system, but it has said that the new system weighs nearly 200 pounds less than the equivalent Prius drivetrain and promises nearly 135 miles to the gallon.

As a parting gift of sorts, Toyota also said that the FT-Bh has been future-proofed: while the two-cylinder engine in the concept runs on gasoline, the system could be adapted in the future to run on compressed natural gas, or transition to a plug-in hybrid setup. Toyota estimates that a CNG hybrid would emit 38 grams of CO2 per kilometer, while the plug-in would emit just 19 grams.